Amazon India expects ‘bigger and better’ festive sales this year

With wider choices, hopes to bring 100 mn more on board

Not seeing any slowdown in consumer demand, Amazon India expects this year’s festive sales to be “bigger and better” than last year on the back of increased number of sellers and products offered.

The e-commerce firm, which on Monday announced its festive sale ‘Great Indian Festival’ from September 29 to October 4, saw the number of sellers going up to 5 lakh from about 3.8 lakh a year ago, while selection has grown to 200 million products from 170 million last festive season.

“The Great Indian Festival is important for us to bring the next 100 million customers online, many of them from tier 3 or even tier 4 towns,” Manish Tiwary, vice president – Category Management, Amazon India, said.

“So far, we have covered first 100 million... so for the journey forward to reach the next 100 million customers in India we are getting a whole new selection, investing in deliveries, ease of return... all this is part of this effort,” Mayank Shivam, director, Category Management, Amazon Fashion India, told The Hindu.

“We are confident that numbers will be great. We are very excited and buoyant about this Diwali...confidence comes from number of sellers and the range they are offering...it will definitely be bigger and better than last year. There is no doubt about... all the momentum we have seen, that this will be our biggest Diwali,” Mr. Jain said.

Amazon’s rival Flipkart had earlier announced that it will host its flagship ‘The Big Billion Days’ sale from September 29 to October 4.